HONG KONG, April 16, 2024 –– CASETiFY, the world's leading tech accessory brand, is collaborating with the beloved Sanrio characters, Pompompurin. The collection takes inspiration from convenience store treats, adapting the playful designs and bringing them onto a range of CASETiFY accessories. Fans can now shop the full collection at casetify.com. Pompompurin is a laidback golden retriever who loves his mama's cream caramel puddings and is always sporting his signature brown beret. Fans of the beloved character can now take him wherever they go with CASETiFY’s convenience store-themed collection centered all around Pompompurin and his go-to treats. The collaboration takes inspiration from playful snack styles inspired by food packaging capturing the essence of customers' favorite convenience store treats. Designs draw from snacks such as lemon beverages, milk chocolate-filled biscuits, caramel purine, and creamy milk pudding in shades of brown and yellow just like Pompompurin himself. Phone cases in the collection will be compatible with iPhone, Samsung, and Google Pixel and available on CASETiFY’s signature Impact, Ultra Impact, Impact Ring Stand, Mirror, Clear, and Bounce Cases. The full product lineup will extend to a range of accessories including AirPods and AirPods Pro, Apple watch bands, iPad, MacBook cases and covers, and MagSafe accessories. All products in the collection will retail between $38 and $112 USD. The Pompompurin x CASETiFY collection launches on casetify.com/co-lab on April 16th. It will be available for purchase online, via the CASETiFY Co-Lab app (available now in the App Store), and at select CASETiFY Studio locations. To learn more about the collaboration, visit CASETiFY.com and follow along on Instagram, Facebook, TikTok and Twitter. ### About CASETiFY CASETiFY is a global tech and lifestyle brand with double headquarters in LA and Hong Kong, known as the home to the first and largest platform for customized tech accessories. Created with the highest-quality materials and most cutting-edge designs, CASETiFY's products empower self-expression by turning your personal electronics into highly designed, stylishly slim, drop-proof accessories. Known for tapping top artists, big celebrities and creatives for its Co-Lab program, CASETiFY gives brands and individuals the opportunity to share their unique visions with the world. With 30+ retail shops, CASETiFY Studio provides a one-stop, visual retail experience where customers can customize their accessories on the spot. For more information on CASETiFY, its stores, partners and products, please visit www.CASETiFY.com. About Sanrio Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, Little Twin Stars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with the vision of “One World, Connecting Smiles.